Is to build a profitable business and lasting legacy by;
∙ sourcing the right stock at a fair price
∙ converting prospects into loyal paying customers
∙ recognizing and rewarding team members who excel
∙ remunerating our suppliers and service providers timeously
∙ serving our loyal customers by surpassing their expectations
∙ not tolerating any form of discrimination
∙ conforming to all legislation
∙ being truly grateful